ABOUT ME
Hi, I’m Kirsten Nicolaisen, a New York City–based social media strategist and content producer with over a decade of experience.
I’ve worked across nearly every kind of media environment, from local newsrooms and startups to legacy brands and agencies.
Before launching my consulting and production business, I was Head of Social at State Affairs and Senior Social Manager at CNET, where I led creative teams and helped produce award-winning social video. I’ve also shaped social strategy for the New York Post and ABC affiliates in Washington, DC and Portland, OR.
Today, I work with agencies, restaurant groups, and individual creators, offering strategic consulting alongside hands-on execution. My work spans social strategy, content production, campaign management, influencer marketing, writing, and photography.
From planning to delivery, I help brands and publications grow meaningfully and authentically. Reach me at info@knicolaisenmedia.com.
CLIENTS & EXPERIENCES
Kirsten thrived in her role and was a huge driver of CNET's social expansion, visual revamp and rethink in approach to Instagram and TikTok in particular. The ability to create, provide feedback, develop others, manage platform strategy, work across teams and still find time to breathe is rare, but Kirsten has it and then some.
Morgan Little | Former Senior Social Director at CNET
Kirsten is 100% the best social media person I've ever worked with.
Ryan Martin | Former Senior Reporter at State Affairs
Strategy
Organic social
Paid social
Influencer collaboration
Social listening
Competitor analysis
Content
Ideation
Copy & scripting
Graphics
Photography
Short-form video production
Admin
Account setup & optimization
Calendar creation
Post scheduling
Community management
Performance tracking
