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As a social media consultant for Barker, a New York-based creative agency, I’ve developed and executed the organic social strategies for Bausch & Lomb’s NutriTears and Blink Eye Drops brands. I craft monthly content calendars and brand-aligned posts that drive awareness and customer engagement — ensuring consistent messaging across platforms and delivering data-driven insights to optimize results.
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—01. Social content & strategy: NutriTears by Bausch & Lomb
I conducted an in-depth competitor analysis and designed a customized social media strategy to amplify NutriTears' mission of hydrating eyes from within. My ongoing efforts include creating monthly content that showcases the supplement’s benefits while engaging followers with valuable eye health tips. The content, optimized for Meta platforms, prioritizes education, audience engagement, and brand awareness to drive meaningful connections with consumers.
—02. Social content & strategy: Blink Drops by Bausch & Lomb
For Bausch & Lomb’s Blink Eye Drops brand, I design dynamic social media content to highlight the product’s benefits and promote its essential role in eye care. My strategy combines educational posts with engaging user-focused techniques to boost eye hydration, encourage interaction, and strengthen the brand’s connection with its audience.
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As a social media consultant for Barker, a New York-based creative agency, I’ve developed and executed the organic social strategies for Bausch & Lomb’s NutriTears and Blink Eye Drops brands. I craft monthly content calendars and brand-aligned posts that drive awareness and customer engagement — ensuring consistent messaging across platforms and delivering data-driven insights to optimize results.
details —
—01. Social content & strategy: NutriTears by Bausch & Lomb
I conducted an in-depth competitor analysis and designed a customized social media strategy to amplify NutriTears' mission of hydrating eyes from within. My ongoing efforts include creating monthly content that showcases the supplement’s benefits while engaging followers with valuable eye health tips. The content, optimized for Meta platforms, prioritizes education, audience engagement, and brand awareness to drive meaningful connections with consumers.
—02. Social content & strategy: Blink Drops by Bausch & Lomb
For Bausch & Lomb’s Blink Eye Drops brand, I design dynamic social media content to highlight the product’s benefits and promote its essential role in eye care. My strategy combines educational posts with engaging user-focused techniques to boost eye hydration, encourage interaction, and strengthen the brand’s connection with its audience.
CRG CONSULTING
Live event coverage
SERVICES PROVIDED
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Live Tweeting
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Social copywriting
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Video publishing
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Strategic content recommendations
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Stakeholder collaboration
While contracting with GRG Consulting, I led live social media coverage for the Cerebral Valley AI Summit in San Francisco, hosted by Newcomer Media. The event featured top voices in AI, including Scale CEO Alexandr Wang and Anthropic Co-founder and CEO Dario Amodei.
I quickly transcribed standout quotes, crafted engaging copy, and posted timely video clips to X (Twitter), collaborating closely with Newcomer Media staff to suggest content for founder Eric Newcomer’s own posts. My coverage generated over 31,000 views on X.
