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As a social media consultant for Barker, a New York-based creative agency, I’ve developed and executed the organic social strategies for Bausch & Lomb’s NutriTears and Blink Eye Drops brands. I craft monthly content calendars and brand-aligned posts that drive awareness and customer engagement — ensuring consistent messaging across platforms and delivering data-driven insights to optimize results.
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—01. Social content & strategy: NutriTears by Bausch & Lomb
I conducted an in-depth competitor analysis and designed a customized social media strategy to amplify NutriTears' mission of hydrating eyes from within. My ongoing efforts include creating monthly content that showcases the supplement’s benefits while engaging followers with valuable eye health tips. The content, optimized for Meta platforms, prioritizes education, audience engagement, and brand awareness to drive meaningful connections with consumers.
—02. Social content & strategy: Blink Drops by Bausch & Lomb
For Bausch & Lomb’s Blink Eye Drops brand, I design dynamic social media content to highlight the product’s benefits and promote its essential role in eye care. My strategy combines educational posts with engaging user-focused techniques to boost eye hydration, encourage interaction, and strengthen the brand’s connection with its audience.
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As a social media consultant for Barker, a New York-based creative agency, I’ve developed and executed the organic social strategies for Bausch & Lomb’s NutriTears and Blink Eye Drops brands. I craft monthly content calendars and brand-aligned posts that drive awareness and customer engagement — ensuring consistent messaging across platforms and delivering data-driven insights to optimize results.
details —
—01. Social content & strategy: NutriTears by Bausch & Lomb
I conducted an in-depth competitor analysis and designed a customized social media strategy to amplify NutriTears' mission of hydrating eyes from within. My ongoing efforts include creating monthly content that showcases the supplement’s benefits while engaging followers with valuable eye health tips. The content, optimized for Meta platforms, prioritizes education, audience engagement, and brand awareness to drive meaningful connections with consumers.
—02. Social content & strategy: Blink Drops by Bausch & Lomb
For Bausch & Lomb’s Blink Eye Drops brand, I design dynamic social media content to highlight the product’s benefits and promote its essential role in eye care. My strategy combines educational posts with engaging user-focused techniques to boost eye hydration, encourage interaction, and strengthen the brand’s connection with its audience.
GLASSERIE & RADIO STAR
PHOTOGRAPHY, CONENT CREATION
& SOCIAL MEDIA MANAGEMENT
SERVICES PROVIDED
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Organic social strategy
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Paid social strategy
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Content briefs
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Competitor analyses
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Trendspotting
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Calendar management
I serve as a one-woman production house for a Brooklyn-based restaurant and events group, overseeing content and social media for Glasserie, Glasserie Events, and Radio Star in Greenpoint.
Originally brought on as a photographer, I’ve shot extensive photo and video content capturing the food, spaces, and vibe — with my work featured in outlets like Condé Nast Traveler and WNYC. I continue to photograph new menu items and on-site events to keep content fresh and relevant.
Beyond photography, I manage all social channels for the group — planning and producing monthly content calendars that blend my own visuals with curated UGC. I also lead influencer partnerships to boost brand visibility and engagement.
