As a social media editor at the New York Post, I optimized articles and breaking news for a combined social media audience of over 8 million followers, crafting compelling copy, designing graphics, and producing engaging TikTok videos while fostering partnerships with platforms like Apple News, Flipboard and Facebook. I spearheaded a new Instagram strategy during my tenure, driving 50% follower growth and boosting platform referral traffic by 500% in less than four months.

 

• Breaking news coverage: I led social media coverage of major breaking news events, including Kobe Bryant's death, the Notre-Dame Cathedral fire, Prince Harry and Meghan Markle's royal departure, and the unfolding developments of the early COVID-19 pandemic – consistently crafting timely, engaging posts that kept millions of followers informed.

 

• Instagram strategy: Spearheaded the development of a new Instagram strategy for the New York Post, introducing a headline-focused approach that highlighted the paper’s most compelling stories and signature attention-grabbing headlines. This strategy achieved an average monthly reach of 2.5 million and drove over 40,000 website clicks per month.

 

• Partnerships: Enhanced content distribution and audience engagement through strategic partnerships, collaborating with platforms such as Apple News, Flipboard and Facebook  to amplify the New York Post’s digital presence.

 

• TikTok development: Helped pioneer TikTok content production for the New York Post, creating innovative videos that resonated with younger audiences — garnering more than 1 million views in our first month live on the platform.

 

• Page Six social: Contributed to the social media strategy for Page Six, translating celebrity gossip and entertainment news articles into engaging posts tailored for a digital audience.