Managed a team of content creators and defined platform growth & engagement strategies

Directed end-to-end social content production and development of social video series

Led the social implementation of CNET’s major brand transformation, adapting a new visual and editorial identity into templates, motion assets, social content & copy frameworks 

Accelerated audience growth, increasing Instagram followers by 100,000 in first year on the job, reaching the 1 million milestone

Spearheaded vertical video strategy and contributed to award-winning content, driving a 230% increase in TikTok audience growth in four months

Developed Snap Discover channel that gained 60K subscribers within first month of launch

Led live social coverage for major events including CES and Apple's iPhone launches, coordinating cross-team video production, publishing schedules and on-the-ground reporting.