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STATE AFFAIRS
Head of Social
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Executed a multi-platform social strategy across 20+ accounts tailored to both political insiders and everyday readers, with a focus on LinkedIn and X
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Created and hosted video content for TikTok and Reels, developed influencer partnerships and collaborated with prominent figures in state politics to increase brand awareness
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Owned analytics and performance reporting, delivering actionable insights and strategic recommendations directly to the CEO
700K+TikTok video views
500% combined social media audience growth in 2023
547% growth in monthly site traffic from LinkedIn
90K+ page views from social in 2023 (10.6% of all site traffic)
1,600+ signups driven by organic social in 2023
22 individual social accounts managed

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