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STATE AFFAIRS
Head of Social 

  • Executed a multi-platform social strategy across 20+ accounts tailored to both political insiders and everyday readers, with a focus on LinkedIn and X

  • Created and hosted video content for TikTok and Reels, developed influencer partnerships and collaborated with prominent figures in state politics to increase brand awareness

  • Owned analytics and performance reporting, delivering actionable insights and strategic recommendations directly to the CEO

700K+TikTok video views

500% combined social media audience growth in 2023

547% growth in monthly site traffic from LinkedIn

90K+ page views from social in 2023 (10.6% of all site traffic)

1,600+ signups driven by organic social in 2023

22 individual social accounts managed

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